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Home > Services > Internet marketing > Viral marketing
Viral marketing is based on the same principles as good, old-fashioned word-of-mouth. It's seen as the ultimate
weapon in any marketer's arsenal because it allows us to achieve so much more, on a comparatively smaller budget. And it
can work wonders in creating awareness of your messages.
Do you use a free Web mail service, like those provided by Hotmail and Yahoo! Mail? Chances are, you do, or have done
in the past. You've probably noticed the text advert at the foot that goes out with every message sent. For example,
it'll say, "Personalise your emails with photos, expressive graphics and stationery — sign-up for MSN 10
today..." That's effective enough to attract attention, whilst managing to be unobtrusive. And that's the very
essence of viral marketing — spreading a brand message using word-of-mouth from a few points of dissemination.
Typical techniques include using email, games, video clips and Web site addresses that get forwarded on by
recipients.
We're specialists in generating ideas for viral marketing campaigns, seeding them, and monitoring the response (which
might be over a period of weeks, months, or even years). As with all projects we work on, a large amount of time
is devoted to brainstorming for some possible concepts.
Once the viral marketing material has been produced, we start seeding (an inital distribution to the target audience
via discussion forums, email, online communities and blogs). We monitor response to the material through two counters,
which show the current view and action totals. You'll always know how many people are looking at your material, and how
many are reacting to it.
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Web design, ebusiness and Internet marketing in Scotland
For further
information, talk to us on +44 (0)870 412 1050 or drop us an 
