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Home > Services > Internet marketing > Search engine optimisation
With carefully-planned search engine optimisation, your Web site can obtain maximum exposure to some 80% of active
Internet users in the United Kingdom using search engines to find information, products and services. That includes those
using the most popular search engines and directories, such as
AOL Search,
Ask Jeeves,
Google,
Lycos,
MSN Search,
Open Directory Project and
Yahoo!
Firstly, we'll carry out an audit of your Web site and the current search engine ranking. We're then able to suggest
what improvements must be made to each major Web page (renaming, editing and reorganising content are all usually
needed). As well as this search engine optimisation, or in place of (depending on your budget), you'll be advised to use
a keyword-optimised microsite.
For this, we help you choose a domain name that includes a keyword or keyphrase. Preferably, it'll be one that says
what your company does, rather than just the company name. There'll be at least three pages within the microsite —
optimised for your keyword or keyphrase — and with hyperlinks to your existing Web site. Once completed, your
microsite is submitted to the most popular search engines for the first time — then every month. Keyword-optimised
microsites are available for the one-off set-up fee of £195, with a monthly fee of £10 per microsite, covering
Web site hosting and email and telephone support. You'll also be able to track performance through live visitor
statistics.
We can also manage pay-per-click campaigns on Google AdWords on your behalf, and help to build up hyperlink
popularity by obtaining hyperlinks from other Web sites.
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Web design, ebusiness and Internet marketing in Scotland
For further
information, talk to us on +44 (0)870 412 1050 or drop us an 
